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Attribution Modelling – Moving Away From Last Click Attribution
Last Click Attribution - Everything You Need to Know - DemandZEN
Why Last-Click Attribution Is Killing Your PPC Performance
Last Click Attribution - Everything You Need to Know - DemandZEN
What Is Last Click Attribution and How to Use It
A guide to last non-direct click attribution models | Call Tracking and
Learn About Attribution Models » Convincify
How to Move On From Last Click Attribution - Upperdog
The Imperfections of Last Click Attribution
